Vote with your wallet

If you haven’t heard, Netflix’s prices are going up on September 1st. Instead of $9.99 for streaming plus one-disc-at-a-time, they’re being split out into $7.99 for streaming and $7.99 for the one-disc rental. If that’s the plan you’re on, instead of paying $10 the price is going up to $16. They ran their competitors out of business, then jacked their price up 60%.

When word got out, it sent the Internet into a tizzy. “Dear Netflix” trended on Twitter for two whole days. Usually it takes a government overthrow or photos of Justin Bieber kissing a girl for that to happen. Here’s the deal, though. It doesn’t matter how much you scream if you’re still giving Netflix your money. You can tell them they suck; you can threaten to go to Blockbuster; you can say all the mean, horrible things you want about how you hate Netflix. But if you don’t unsubscribe, they aren’t going to listen to you.

Companies understand one thing, and it’s not being told what big meanies they are. It’s MONEY. That’s it. If you don’t hit them in their wallets, they won’t get the message that you’re truly upset. You like Netflix. You like their streaming selection. I get it. I like it, too. I’m going to miss not being able to watch new shows while I exercise. I would never have discovered Harper’s Island or In Plain Sight or Survivors without it. I’m going to have to go back to DVDs (because I won’t get Hulu Premium as long as it has commercials), which means I won’t try shows I’ve never heard of before.

The only power you have with a company is deciding whether to give them your money. If you keep doing that even when you disagree with their business practices, all you’re doing is paying them to fuck you over. And when you’ve proven you’re willing to allow that, don’t be surprised when they tell you to bring your own lube next time.

(P.S. They won’t stop there, by the way. Once they’ve eliminated DVD rentals entirely, they’ll start putting in limited streaming plans. Unlimited streaming will either disappear or go up significantly in price).

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